Respondents
Karen Zimmerman has conducted research with a wide variety of respondent types:
Healthcare professionals
- allergists
- cardiologists
- dermatologists
- endocrinologists
- gastroenterologists
- gerontologists
- GP/FP Internists
- hematologists
- hospital and HMO administrators
- medical directors
- neurologists
- nurses
- OB/GYNs
- oncologists
- orthopedic surgeons
- pediatricians
- pharmacists and pharmacy benefits managers (PBMs)
- psychiatrists
- pulmonologists
- rheumatologists
- surgeons
- urologists
Consumers and patients
Men, women, families, elderly, and patients
Specialties in technology and sensitive health issues
Business professionals
Fortune 500 CEOs to small business owners, executives, distributors, retailers, managers, and decision makers