Research Objectives

Zimmerman Associates provides clients with actionable recommendations and practical applications founded in the research process.  Research objectives include:
  • New product concept evaluation
  • Positioning research
  • Market understanding, attitudinal research and competitive situation analysis – purchase decision criteria / buying process, patient journey, product assessment and needs identification among users, nonusers and trier-rejecters
  • Advertising research – TV, print, radio advertising, concepts, sales brochures, detail aids, and persistence vehicles
  • Website evaluation and usability
  • Thought Leader research
  • Packaging design and communication
  • Corporate and brand imagery
  • Customer satisfaction and problem detection

Karen Zimmerman is dedicated to quality research and client satisfaction. She prides herself on developing long-term client relationships, understanding the market dynamics and partnering with the research and marketing teams.