Research Objectives
Zimmerman Associates provides clients with actionable recommendations and practical applications founded in the research process. Research objectives include:
- New product concept evaluation
- Positioning research
- Market understanding, attitudinal research and competitive situation analysis – purchase decision criteria / buying process, patient journey, product assessment and needs identification among users, nonusers and trier-rejecters
- Advertising research – TV, print, radio advertising, concepts, sales brochures, detail aids, and persistence vehicles
- Website evaluation and usability
- Thought Leader research
- Packaging design and communication
- Corporate and brand imagery
- Customer satisfaction and problem detection
Karen Zimmerman is dedicated to quality research and client satisfaction. She prides herself on developing long-term client relationships, understanding the market dynamics and partnering with the research and marketing teams.