Research Objectives

Zimmerman Associates provides clients with actionable recommendations and practical applications founded in the research process.  Research objectives include:

• New product concept evaluation
• Positioning research
• Market understanding, attitudinal research and competitive situation analysis – purchase decision criteria, product assessment and needs identification among users, nonusers and trier-rejecters
• Advertising research – TV, print, radio advertising, concepts, sales brochures, detail aids, and persistence vehicles
• Website evaluation and usability
• Thought Leader research
• Packaging design and communication
• Corporate and brand imagery
• Customer satisfaction and problem detection

Karen Zimmerman is dedicated to quality research and client satisfaction. She prides herself on developing long-term client relationships, understanding the market dynamics and partnering with the research and marketing teams.